Our commitment to the new EU Data Regulation

The General Data Protection Regulation (GDPR) came into force on 25 May 2018. UK Information Commissioner Elizabeth Denham has described the implications as “the biggest change to data protection law in a generation.”

At Qualifio, we’ve been working hard to prepare for GDPR. We want to ensure that we meet our legal obligations and that our customers’ data processing activities with us are 100% compliant. We’ve been working with our teams and lawyers to figure out how to convert GDPR legal requirements into concrete actions, while still moving fast and building a great product. We’ve been asking lots of questions, and our customers have been asking us questions. In this article, we attempt to answer those.

Here’s an overview of what we’re doing to comply with GDPR at Qualifio and help our customers do the same:

Road to GDPR compliance with Qualifio

1. Taking new security measures<

Security is a priority for us. We’ve taken robust technical and organisational measures to ensure we’re 100% compliant with all GDPR obligations. We’ve also been reviewing and updating our internal processes to ensure the right people have access to the right level of personal data. Finally, we’ve appointed two Data Protection Officers to oversee our GDPR implementation plan. If you’d like to know more, our security documents are available to customers on request.

2. Updating our contracts

As data processor, we’re required to sign a GDPR addendum or a DPA (Data Processing Agreement) with all of our customers to allow them to continue to lawfully collect data when the GDPR goes into effect. This is an ongoing process: our contractual contacts should have received it or will receive it soon.

3. Building new features: the GDPR Toolbox

Our teams are building a new set of GDPR-dedicated features, mainly to give DPOs and their teams full control over all operations linked to personal data in Qualifio Manager. With our trusted platform, they will be able to

  • easily delete or export an individual’s data upon their request at any time;
  • manage all privacy texts in one place;
  • configure their own data retention rules (automatic set up for deletion of personal data);
  • have total control on who is permitted to export a campaign’s data.

You can take a video tour of our GDPR Toolbox:

4. Providing free GDPR resources

If your business if preparing for GDPR, we know that it takes a lot of time and effort… So, we’ve created a GDPR website for our customers and potential customers. We hope you’ll find it helpful, especially with respect to your marketing and data strategies. The website includes a test to see assess your company readiness, a downloadable guide, Q&As on how Qualifio is preparing for the GDPR, as well as a news section. We will continue to update this website as we have more content.


There is still more for us to do. Over the coming months, we’ll keep sharing details on our progress, and we’ll also keep helping our customers be compliant.

In the meantime, please don’t hesitate to reach out to us if you have any questions. Wanna discuss GDPR, what we’re doing to tackle its challenges? Do you wish to address concerns regarding data security or your account in general? We’d be happy to kick off a conversation about it!

Further resources