Success Story: Media Markt centralises customer profile data
To collect data on the local level while having a centralised view of customer data, Media Markt uses Qualifio.
Media Markt is Europe’s largest retailer of consumer electronics, and the second largest in the world. In Belgium, each of the 23 store managers is a shareholder of their store and is in charge of product selection, personnel management, and marketing.
“Qualifio has become essential at national as well as local level in terms of gamification. We needed an easy-to-use tool with a responsive customer service for our 23 stores, all of which are using the platform on a daily basis to collect customer data and offer personalised communications and offers.”
— Jean-Christophe Lokietek, Conversation & Public relations manager