To get Facebook Fans, uses interactive marketing and data segmentation. is a web shop through which high schoolers and school staff can buy schoolbooks and other materials to start a new school year. Not the sexiest item to target young people with, right? That’s exactly how Ivan Coeckelbergh, Managing Director, felt. He wanted to change the conversation and increase brand exposure by projecting a nice, “cool” image.

“We had just set up a Facebook Page in order to try and connect with our target group consisting of young people. Yet one issue remained: schoolbooks are only needed once a year. How to gain their attention and engage with them throughout the year?”


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