Get to know your audience

Collect actionable data and build meaningful relationships with your customers using interactive and gamified experiences.

Where are you on your data strategy journey?

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What can we do for you?

We provide you with a solution composed of two powerful, complementary and easy-to-use SaaS modules.

Qualifio engage

A data collection and interactive marketing module

Generate engagement and capture data via quizzes, games, polls, contests, and over 50 other interactive formats.

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Qualifio Loyalty

An interaction based loyalty module

Reward and segment members with interaction-based programs that go beyond purshases.

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Why choose Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands.

Actionable data

Collect first-party and zero-party data

Stay agile

Easily use our platform, no technical skills needed

Stand out

Choose among 50+ interactive formats & build custom loyalty programs

Integrated data

Integrate our platform with your tools, no data silos

Privacy law compliance

Be GDPR compliant & transparent

Control your budget

Have control of your production costs

They engage their audiences daily, thanks to Qualifio

400+ brands and media groups around the world playing, building and standing out with Qualifio.

“Our goal is to fuel our reward program with fresh monthly campaigns that drive participation and reward engagement. We also plan to transform our loyal customers into ambassadors by encouraging user-generated content and offering exclusive benefits.”

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“We want to have a real conversation with our consumers, not just show them ads. We want to tell them a story, and Qualifio is a great storytelling tool for that. It enables us to inspire and inform our target group, to give more depth to our main messaging.”

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“With Qualifio, we can increase the number of contacts in our database and work on improving the quality of these contacts. When we launched the data capture program, we were at 0 contacts in our CRM. Today, in Italy, where we started the first pilot program, more than 50% of the contacts come from Qualifio.”

“We aim to create campaigns that stand out and communicate as much as possible with our target audience, through social media and newsletters. The games we create with Qualifio each month help us do just that. We convert 10% of new leads from Qualifio into buyers.”

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“The conversion rate of our Qualifio contests lies between 5-10%. That means we gain 1,200-2,500 new print magazine subscribers out of 25,000 unique participations.”

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Qualifio works with the tools you’re already using

Integrate your existing systems: CRM, marketing automation, DMP, CMP, analytics and many more!

Discover all the ways customers succeed with Qualifio

Don’t miss our latest blog posts, e-books and success stories.

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Loyalty

Building customer loyalty with earning rules

Felicity Still

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Inspiration

Our best Christmas marketing campaign ideas for brands to try out

Anastasia Babatzikis

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Customer stories

L’Oréal EMEA: a data collection strategy that is worth it

Anastasia Babatzikis