Qualifio for sports clubs and associations

Supporters’ expectations have evolved. Today’s fans aren’t only looking for news about their favourite club and their games, they want to create a relationship and have interactions with them — and this trend has increased over the past few years. To maintain the bond with their fans and to continue giving visibility to their sponsors, clubs have had to adapt and be creative, reinforcing their online and social media presence.

What can Qualifio help you with?

Deliver unique and interactive experiences to your fans in order to retain them and build a strong community.

Create interaction with interactive content

Engage and recruit new fans thanks to original quizzes, contests, games and over 50 other interactive formats. Offer a bigger digital impact to your sponsors with interactive advertising formats published across multiple channels (website, email, social media, pop-up, mobile apps, etc.) and generate opt-ins for your newsletter and theirs.

Enrich your fan base with first- and zero-party data

Collect data and preference insights from your fans thanks to interactive content. Feed your marketing tools with all the data collected for personalisation and segmentation purposes. The more you get to know your fan base, the better you’ll be able to address them and build a real community around your club.

Retain with interaction-based loyalty programs

Create loyalty programs that reward not only purchases but all types of interactions fans have with your club or association: participation in a contest, newsletter subscription, following your Facebook and Instagram pages, etc. That way, you’ll keep your audience engaged and nurture them with relevant communications or rewards to build loyalty.

Are you interested in having a demo of our solution?

We are happy to answer any questions you have!

“Qualifio has been an additional and important tool in reinforcing our relationship with our community during a period where social interaction was key. Our objective is to continue to recruit new fans, enrich our database, retain this base and increase their loyalty by launching a wide range of innovative games and digital activations.”