Kids are getting ready to go back-to-school, the evenings are getting darker, you’re receiving fewer OoO emails by the day,… it can all only mean one thing: it’s the end of August! So let’s look back at the interactive marketing campaigns that stood out this month. You know the formula: five campaigns created by five of our users from different sectors. Let’s go!
Urban Decay’s campaign – Are your Sin, Foxy or Half-Baked?
This summer, Urban Decay has released their new Half Baked, Foxy, and Sin minis palettes, inspired by the fan-favourite shades.
The brand created a personality test for the launch to enable consumers to find their perfect match. They had to make a choice by clicking on one of the two proposed images.
The exit screen of the campaign showed:
1️⃣ The palette matching the participants’ choices
2️⃣ A promotional code to receive a free mascara with the purchase of a palette
3️⃣ A call-to-action to Urban Decay’s online shop to complete the test with a purchase
4️⃣ The option to re-do the test, if the results were not satisfactory
Lancôme’s campaign – Your summer match
Another beauty campaign, this time launched by one of L’Oréal’s brands, Lancôme. The brand launched a big draw offering consumers the possibility to win their bestsellers. To play, participants had first to select a category (perfume, make-up or skincare) and swipe right or left to indicate their preference.
After filling out a form, they discovered their summer match with the possibility of buying it online thanks to a discount coupon. The draw to win the brand’s best selling products was then made amongst all the participants, and ten winners were selected.
In the end, all participants were winners, thanks to the discount coupon shared at the end of the campaign 😉
URW’s campaign – Where will you go next?
This summer, the real estate company URW launched an original campaign to promote the restaurants in Amstelveen city centre in the Netherlands. The campaign displayed a globe, and participants had to click on it to discover where their next food adventure would be.
In addition to showing them the restaurants they should try next, participants were also able to take part in an instant win campaign to find out instantly if they had won tasty prizes such as dinner for two, artisanal ice creams, etc.
Hönö’s campaign – Summer runner game
Hönö, the bread brand from Pågen, created a runner game that challenged participants to catch bags of bread whilst avoiding the birds. The prizes? Paddle boards, an inflatable boat in the brand’s colours, and 50 loaves of Hönö’s bread were given away each day to 50 participants. The competition ran from the end of June to mid-August.
Midi Olympique’s campaign – Win a trip to Dublin
Midi Olympique is a French bi-weekly newspaper specialising in rugby, belonging to the La Dépêche group. They launched a special quiz for the Six Nations Championship. Participants had to answer 15 questions for a chance to win a trip to cheer on the French rugby team and attend the Ireland – France match in Dublin. The flights, match tickets and accommodation were included, a great way to reward the fans!
