Who said that August was a slow time to collect data? This month, there is no rest for the marketers who have, once again, shown great creativity. As in July, the objective was to offer interactive campaigns to stimulate and engage their digital audiences. We have selected for you the 5 digital marketing campaigns of August that should not be missed! ?
1. Nestlé’s internal survey ?
Nestlé attributes particular importance to environmental protection. As part of the Environment Week, created by the company itself, the organizers sent a survey to collect the opinions of their employees on the actions carried out.
In this way, employees were able to express their feelings in an anonymous form.
All the data collected represents a reliable source of information for Nestlé that will enable it to continuously improve similar events.
Take advantage of the survey format to allow your audience to express themselves. However, don’t forget to listen and take these feedback into account. So, you’ll sustainably strengthen the performance of your actions and the commitment of your community. ?
2. The FOX Photo Contest ?
To entertain its audience during the summer, the FOX Netherlands television channel organised a photo contest in partnership with Disneyland Paris. The competition was intended to promote FOX’s Summer of Series program, an event during which are broadcasts series throughout the summer.
The photo contest invited the participants to post a photo of themselves and personalize with filters referring to different cult Disney movies.
To validate their participation, players had to complete an identification form with various information (surname, first name, date of birth, postal address, type of series appreciated, etc.). An excellent opportunity to segment the brand’s audience!
To maximize their chances of winning, participants had to share their picture on social networks, with the hashtag #MijnDisneyVakantie (#MyholidaysDisney).
With this dynamic campaign, FOX did not hesitate to offer an attractive prize.. Indeed, the two winners, chosen by a jury of three peoples, won two nights for four persons at the Newport Bay Club and three days of access to the park.
If you want to make your campaigns more fun, collaborative and dynamic, use a photo contest!
3. The “Like Beasts” personality test ?
To promote the release of the movie “Like Beasts 2”, the production company Illumination, a subsidiary of Universal Studio, broadcasted a fun personality test “Which character are you?” throughout the summer.
The personality test was published on the official Facebook page of the film, in a dedicated tab.
After answering five short questions, each participant received the corresponding character, with the possibility of sharing it on their Facebook wall.
The personality test is an excellent way to engage your audience before a particular event.
Pro Tip: Use the different profiles to segment the participants. You can then re-target them with more attractive offers, recommend the right product to the right person, or even segment your email list. ?
4. Herta’s couponing campaign ?
For the launch of its new product range “Tradición”, Herta has launched a couponing campaign on its website. The principle is simple: users must complete a form to receive, instantly, a €1 discount coupon by email.
The form, used in this way, makes it possible to reach a wider audience and therefore collect more data. To promote a new product, facilitating its use with discounts is an excellent idea!
5. Michelin Travel’s Indonesia Special Contest Game ✈️
What would August be like without competition with a trip at stake? Michelin Voyage has published a contest on its website and Facebook page with many prizes to be won, including a trip to Indonesia.
To win, players had to answer some questions about both Indonesia and the “Green Guide”. To help them, clues referring to passages from the guide in question were included.
After completing the quiz, players had to complete an identification form to validate their participation to the competition. The winners were then drawn from among the participants who answered all the questions correctly.
Want to discover other examples of original and inspiring digital interactive campaigns? Take a look at the best campaigns of July.
