The best interactive marketing campaigns of April

Another month has flown by, which can mean only one thing: it is time for our monthly look back on the best interactive marketing campaigns. In this article, you will find our pick of creative campaigns to inspire you to engage your community.

1. The Sprinter Tinder

Sporza, the Flemish broadcaster for sporting events, launched a Sprinter Tinder for theScheldeprijs cycling race using our swiper format. By swiping left or right, participants could share their predictions about the winners of the race. An original way to use the popular format of Tinder to interact with its audience.

2. The maze quiz 

To celebrate Disney’s 30th anniversary, Orange and Disney have teamed up to create a quiz. Users can play the one-question quiz and attempt to win tickets for Disney’s theme parks. They simply have to answer the following question: which is the way to reach the maze’s centre? 💡

Have a try, which way will lead you to the centre? ⬇️

💡Pro tip: excess is the enemy of good, so remember to keep it simple from time to time: a picture and a one-question quiz does the job perfectly to engage your community.

3. The sweet prize draw 

Dr. Oetker used a prize draw to offer consumers a two-day training workshop with the pastry Chef Stéphane Glacier. As you can see in the picture below, the form used is a good way to gather first- and zero-party data on their audience and thus segment them for further campaigns.

4. The beauty wheel of fortune 

Lancôme, one of L’Oréal’s brands, used a wheel of fortune for their one-year loyalty program anniversary. Loyal customers had to enter their information in a form before playing the game. This is a nice way to enrich customer data. By spinning the wheel, customers could win Lancôme products or a 25% discount on their next purchase. In the end, every customer is a winner and leaves the contest with a prize and a happy smile on their face. 😊

5. Spring campaigns  

Easter and the return of spring inspired LolaLiza! The fashion brand created two interactive campaigns using different formats, a wheel of fortune and a catcher game, with two different objectives.

1. Sales activation with a wheel of fortune full of discounts (20%, 30% and even a €100 voucher!).
2. Engagement with a fun and addictive catcher game challenging players to catch a maximum of fruits for a chance to win a €100 voucher. The catcher is only available through the Qualifio Studio, a team of professional project managers and graphic designers. Want to launch your own catcher game? Contact them!

If there is one thing to remember from this month, it’s be creative with your campaigns. Explore new ways of building interactive campaigns. And if at some point you are stuck, don’t forget to keep it simple sometimes. 😉