The best interactive marketing campaigns of March

Can you believe it’s already the end of March? Winter is now behind us, the sun is back, the birds are singing, the terraces are crowded, and it finally feels like spring! It’s the end of the month so it’s time for us to share our selection of our favourite campaigns from March created by our users. Discover the different ways you can use interactive marketing and be inspired for your next campaigns.

1. Win sweet prices every hour

The brand Haribo generated unique codes within the Qualifio Engage platform to attract more consumers. They promoted the “Win a prize every hour” action in the Netherlands and Belgium. Participants could win one of the three Haribo prizes every hour by entering a unique code found on specific sweet packages during this period.

2. The Belgian Cup final quiz

To celebrate their qualification for the Belgian Cup final, RSC Anderlecht launched a quiz enabling fans to pre-register for tickets for the final. In addition, they sent an email to their fan base 15 minutes after the end of the qualification match with the link to the registration form to increase the impact. They also used this campaign to promote new products they will be launching for the final under the slogan “Make it 10!” A great campaign idea that, amongst other things, helps to recruit new fans.

3. The bubble game

Imagine you have a fantastic game idea, but you can’t find what you’re looking for in our catalogue. With Qualifio Engage, you can include your tailor-made game in your usual campaign framework and maintain complete control over your data, and Lipton did just that!

With the bubble game, the brand challenged participants to catch as many bubbles as possible in less than 60 seconds to try to win €10,000. The game was accessible on the brand’s website and via a QR code available in some stores. In addition, the brand asked for the participants’ contact details so they could make a draw to determine the winners.

4. The pillow fight catcher

For the world pillow fight day, the shopping centre Klepierre chose a catcher game. Participants had to catch as many pillows as possible while avoiding the alarm clocks for a chance to receive ten gift cards worth €15. To confirm their participation, they were asked to identify themselves with their first name, last name and email address — an excellent way to entertain their audience while collecting data.

5. Father’s Day discounts

Fathers being celebrated on March 19th in Spain, PcComponentes, Spain’s leading technology e-commerce site, has launched a special Father’s Day campaign. They were offering during March a wide selection of technology with discounts of up to 20% and perfect gift ideas for tech-savvy dads starting at €50.

6. The Carnival personality test

Swinkels Family Brewers, a Dutch family business in the beer and soft drinks sector, created a personality test on the theme of Carnival. The campaign name “What type of partygoer are you?” was not chosen at random, knowing how popular Carnival is in the Netherlands! The brand used this campaign to surf the news and engage its community.