Capture more data with fun interactive content

Black Friday and Cyber Monday are two of the biggest shopping events of the year for (online) retailers. Join the frenzy! It’s a good opportunity to get to know your audience a little bit better. Besides, collecting data is easy with smart, interactive marketing campaigns ??

In this article, we outline 3 Black Friday data collection campaign ideas you can use to drive more traffic and sales during these shopping days.

1. Host a Black Friday flash contest with coupon codes

Flash contests and offers are only available for a short period of time or to a limited number of users. Therefore, they are a great way to generate excitement and create a sense of urgency among your audience, and ultimately to increase your sales.

On the other hand, discounts and coupons are the top-ranking tactics for driving loyalty, with 61% of consumers saying they use them (Expedia Affiliate Network).

So, why not combine both in your Black Friday campaign!?

Here’s how it works:

  1. You create and publish a registration form to spot and identify who is interested in your products or services.
  2. Each entrant receives a discount coupon or unique code at the end, once they have completed the form.
  3. The trick to flash contests is to limit the number of entrants: once all the coupons or codes have been distributed, the campaign is over.
  4. That’s it: participants get to enjoy a special promotion, and you get to collect and qualify new consumer profiles. It’s a win-win, really!

Black Friday Flash Contest | Qualifio

How to make this campaign smarter? With a CRM integration, you can automatically push your form data into your CRM modules as soon as someone fills out your form.

2. Create a gift guide

Gift guides allow consumers to find the perfect gift for their loved ones …or for themselves! And with the holidays just around the corner, they are just what you need to segment participants and initiate a timely retargeting campaign.

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Need an alternative? Use one of our new photo galleries to display your products in an original way. You will get an interactive catalogue using the same principle as Danone with their interactive cookbook.

Danone's interactive cookbook

Don’t forget to give it a catchy title (i.e. “40 gifts for sports lovers”) and add a description for each product, i.e. so that visitors can find their favourite in your online store ?

3. Offer a VIP contest to your best customers

Why not focus on keeping your existing customers engaged? If you have a loyalty program for your customers, offer them a special VIP exclusive contest during the Black Friday and Cyber Monday weekend.

It might even be a better strategy altogether since loyal customers tend to spend 67% more than new ones or one-time shoppers. In order to maintain that relationship, learn from Brussels Airlines and give your loyal customers something extra. Every year, the company offers an exclusive Tomorrowland contest to the members of its LOOP flyer programme. Here’s the 2018 edition:

Brussels Airlines LOOP Tomorrowland contest | Qualifio

Related post: 5 brilliant ideas from travel companies that personalise their marketing

You get the idea: make your most loyal customers feel special with a contest that is not accessible to everyone. One way to do this is by sharing a generic access code, which will grant them access to your exclusive content or campaign. Alternatively, if you know this to be relevant for your business, you can also add your contest directly to your newsletter to treat your subscribers!

? Pro tip: The element of gamification can be powerful in marketing. Get creative with an animated game format like a puzzle, a hidden object and other interactive experiences to present your Black Friday contest. These can be a fun and engaging surprise for your customers.

Is your campaign ready for Black Friday?

Before making your campaign live, be sure you understand how you will measure its ROI. Results will help inform future marketing efforts of what works and what doesn’t.