Content marketing: the professional’s practical guide
Content marketing is now one of the pillars of an inbound marketing strategy. But what content should be offered? How to target your audiences? And how can you promote your content to optimise your conversions?
What is content marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
Content marketing is an integral part of your inbound marketing strategy. It is useful both to strengthen your brand image, generate traffic and leads, and retain existing customers. That’s why it’s essential these days to focus on creating and delivering engaging and quality content.
Who is this ebook for?
Are you a marketing manager looking to implement a content marketing strategy? Our ebook explains how to plan and manage an effective content strategy.
Are you a community manager, content manager or other content professional and want to increase the performance of the content you create? Our ebook gives you the keys to designing and developing engaging content.
Are you responsible for the acquisition and retention of new customers? Our ebook will explain how a content strategy can help you do this, and how to implement it.
You guessed it: “How to create great content” is for professionals who want to take their content marketing strategy to the next level. Download it now!
What will you find in this ebook?
In our ebook, we cover topics such as:
- the importance of content marketing and the problems encountered by professionals in the field;
- how to create attractive and quality content;
- the 5 best practices to increase the conversion rate of your CTAs;
- the different stages of the buying process;
- how to build and manage a killer content marketing strategy;
- the best tools to help you manage your marketing strategy;
- how to improve the user experience on your platforms;
- the trends that will dominate the future of content marketing.
If you are interested in some of these topics, our ebook is for you. Written by 14 content professionals, it is full of information and advice for your marketing strategy, for the creation of your content but also on the trends to keep an eye on. Don’t wait any longer and discover our ebook now!