Effective interactive campaigns for Mother’s Day
Mother’s Day is coming in the very next month. While it isn’t the biggest day in the calendar, it is still a very popular holiday for marketers and content managers in various industries, as well as for editorial teams. It’s time to start planning! We’ve rounded up a few campaign ideas that we think would help you.
Throwback photo contestEmotions play a very important part in the celebration of Mother’s Day, and photos are very good at tapping into this emotional aspect. Host a photo contest! Encourage your audience to participate by sharing a photo that will take them for a walk down memory lane: ask them to upload a picture of their mum back in the day and recreate the same at present time.Type of campaign and how to: A simple photo contest… albeit with a twist. You will need to have two upload fields so that participants can submit both photographs. The flower quizMother’s Day is yet another time of the year where we tend to offer flowers. Those indeed represent the perfect option as Mother’s Day gift. Yet in order to be able to choose the perfect bouquet, one has to know things about flowers. If there are flower-buyers amongst your audience, this quiz is for them!Type of campaign and how to: This one is a simple quiz… There’s no catch here. Put your heart on paperEncourage your audience to get creative in celebration of their mum: hold a contest where participants write their very own poems that reflects their love for their mom. It is a nice example of user-generated content!Type of campaign and how to: Create a writing contest —an often overlooked campaign format. It is also the perfect occasion to use one of our newest features: the custom variables for your galleries. It’s so easy; all you have to do is create an extra question! Ask participants what the title of their poem should be, then use the answer as label. Free gifts for mumsLaunch a Mother’s Day flash giveaway. This is one of the most common Mother’s Day marketing ideas, but it’s also one of the most appreciated. It could be a free coffee or an exclusive coupon for the first 100 participants.Type of campaign and how to: Publish a simple form with participations limited to 100 people, for instance, all winning a prize in the exit screen of the campaign. Best Mother’s Day recipe ideasBreakfast in bed, dinner for two, brunch with the family… There are a lot of opportunities to cook for your mom on Mother’s Day. Offer your audience a virtual cookbook to help them treat their moms.Type of campaign and how to: Just use a photo contest’s simple gallery to display your recipe book. In order to display the recipe below the image, just create one or several additional questions in your upload campaign. Battle: Who’s the best celebrity mum?Hold a game where celebrities compete against each other and participants can vote for who they think is the best mom.Type of campaign and how to: Go for a battle type of campaign. Perfume jackpotLaunch a jackpot contest where participants can enter to win a free bottle of perfume (or whatever your product is).Type of campaign and how to: Select the jackpot type of campaign, our newest format. As usual, you can personalise almost everything, from the look and feel of the slot machine itself to the losing and winning images in it. Here’s how to use it. Top 3 Mother’s Day giftsWant to know what your audience thinks are the best Mother’s Day gifts they could receive this year? The ranking offers a creative way to survey them!Type of campaign and how to: Create a survey and pick the ranking type of question. Test: What kind of mum would you be?Mother’s Day is a day where people honor their mothers and universal womanhood. Mothers are not really part of your target audience? Why not create a campaign dedicated to expecting moms or even the other beautiful ladies who are not (and will maybe never be) mothers? Very easy to do with this personality test that will allow them to find out what kind of mother they would be… if they were!Type of campaign and how to: The personality test, which allows you to create profiles and customized exit screens based on your participant’s answers. Guess who?At some point, we all came to notice how some mums and daughters look like two peas in a pod. Will your audience be able to recognize the mother of a celebrity and find whose mum it is?Type of campaign and how to: Guess the word. Or that lesser known quiz with a blurred image.