The best interactive marketing campaigns of October
Time to look back at the best interactive marketing campaigns launched by our users in October! Wheels of fortune, pop-ups, memory games and tests; they’re all here, take a look at our favourite campaigns. Engaging your audience and collecting customer data has never been easier with interactive marketing ?
1. Create a wheel of fortune to promote an event like CASA
To promote their attendance at the “SALON ART&DÉCO” fair, CASA International created a wheel of fortune. Participants had to spin the wheel for a chance to win entrance tickets to the fair. As a consolation prize, all participants received a 5% off voucher for their next online order.
If you’re looking for other ways to successfully promote your marketing event, we have just the article you need!
2. Launch a targeted campaign like RSCA
Thanks to previous interactive campaigns, the Belgian football club RSC Anderlecht was able to segment its e-sport fan base and create a segment of “FIFA fans”. To this segment, the club promoted an exclusive contest. To participate, first fans had to log in with their RSCA credential and then answer a few questions for a chance to win one of the limited editions of the FIFA 22 game with an RSCA cover.
3. Share digital coupons via a game like Pågen
The memory game is ideal for presenting your products, and Sweden’s leading bakery, Pågen, understood this well. With the help of our Studio team, Pågen launched a memory game in line with their identity. Furthermore, thanks to an integration with ClearOn, Pågen is giving away digital coupons, sent automatically via SMS or email.
Pssst! If you want to know more about how Qualifio and ClearOn have teamed up, making coupons and interactive marketing the perfect pairing, head over to this article.
4. Use interactivity in sponsored content like Expressen
Interactive content can also be used for sponsorship purposes! For their advertiser Amazon Prime, the Swedish newspaper Expressen created a personality test. Via this test, Expressen’s users could find their new favourite series by answering a few questions. The campaign’s exit screen displayed the series corresponding to participants’ answers and a dedicated promotional offer to benefit from 30 free days of Amazon Prime.
5. Leverage pop-ups for your first campaign like Darjeeling and FreemiumPlay
Darjeeling and FreemiumPlay are two of our newest users! To boost participations and promote their first campaigns, they both used a promotional pop-up published on their homepage — the ideal way to catch website visitors’ attention and identify them.
Darjeeling decided to choose the popular wheel of fortune format, combined with a data collection form. When clicking on the pop-up “play” button, visitors were redirected to a dedicated page with the game. A lingerie set was offered to one participant and all the others received a 20% off voucher.
On their side, FreemiumPlay directly integrated their quiz into the pop-up! Visitors first had to fill out a form with their details and then answer questions about Halloween movies for a chance to win vouchers.
Want to be inspired by other interactive campaigns? Discover our favourite campaigns of September!