Blog

• Engagement

Interactive content at the heart of media strategy: the example of Gulli

by Anastasia Babatzikis

• Data collection

How to collect the profiles of your Facebook followers?

by Estelle Van de Velde

• Data collection

How Guerlain succeeded its opt-in email campaign thanks to Qualifio

by Estelle Van de Velde

• Data collection

How can you get more information about your Facebook fans?

by Marie-Hélène Dibenedetto

• Inspiration

40 interactive marketing campaign ideas from big European brands

by Anastasia Babatzikis

• Inspiration

July’s best interactive marketing campaigns

by Anastasia Babatzikis

• Inspiration

5 awesome fashion marketing campaigns examples: get red-carpet ready!

by Tabata Vossen

• Inspiration

12 back-to-school marketing campaign ideas

by Anastasia Babatzikis

• Sales activation

Why use e-couponing in your web-to-store strategy

by Anastasia Babatzikis